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Tunes of Companionship

Integrated Campaign, 2020

Illustrated by Agnes

Case Film by Ashley

Screenshot%202020-06-22%20at%203.31_edit

Our Campaign Story

With the pandemic happening, the circuit breaker has halted many activities. While we are feeling dull and bored about being stuck at home all day with our household members, the patients in the hospital suffer the lack of companionship due to restricted visiting hours. This feeling of absence and loneliness lingering around in a supposedly healing environment certainly isn't great for them. Thus, our campaign, Tunes of Companionship, aims to bring live music to these patients, bringing them comfort and warmth through music.

Insight

Music is able to bring joy and make them feel less lonely, so we wish to be able to bring live music to these patients in such a difficult time. 

 

Organization

As such, we look upon Sing’Theatre and their pledge to bring joy and music to patients isolated in hospitals. In one of their community outreach programmes, 365 Days Of Music, they aim to conduct lunchtime concerts and ward visits with free live performances everyday.

 

Problem Statement

With the pandemic they have no choice but to suspend this event.

 

Big Idea

We came up with the idea that “Music is Companionship” 

Concept

Our concept stems from the fact that companionship comes in different forms. And one of them is music. We want to show that when loved ones are not there, music can take their place and provide comfort and companionship for the patients. Thus, we want to bring awareness using different series of comics to show how music has been keeping us accompanied. However, the patients in the hospital are not this privileged. We want to use real life backgrounds of our homes and hospital beds to prove the reality of the current situation throughout our art direction.

You may see the comic on INSTAGRAM: @tunesofcompanionship

Instagram Feed

Funding Page

Electronic Digital Mailer

Service Design

A physical kiosk, where visitors can donate on the spot. 

When they stand on the platform, the led will light up, completing the note. 

The kiosk screen will be the same as the website, with slight adjustments to make it more kiosk friendly.

Case film

 

by Ashley

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