Condom Sense
2021 Final Year Project, Campaign
Illustrated by Agnes
Case Film by Ashley
Brand
Durex Singapore helps prevent unsafe sex by correcting parents’ wrong perspectives towards condoms
Prevention
We want to prevent unsafe sex among youths who are not buying condoms
Problem
Youth are not protecting themselves against sexual transmitted diseases
even while knowing the risks
Observation
Many young people are too embarrassed to buy condoms due to fear of
judgement by onlookers.
Research
60% of youth engaging in sexual activity are not taking precautions to protect themselves from unsafe sex. More than half (56%) of the respondents felt
embarrassed to buy condoms.
Campaign name
Big Idea
Condom sense.
Meaning : Common Sense
It is a rare form of intelligence that not many people do not have and in result creating the cause of youth being embarrass upon purchasing condoms.
Key Message
We don’t want the youth to ignore their sexual wellbeing just because of the embarrassment of buying condoms, when we all know that it is common sense to protect ourselves at all times during sexual activity.
Objective
Our campaign aims to correct parents’ wrong perspectives towards condoms by educating them on Condom Sense. This will help the youth from getting unwanted judgement from onlookers and reducing their embarrassment when buying condom.
Campaign Pre-Launch : Documentary Film
Animated Posters
Social Media Take Over
 |  |  |
|---|
Launch : Condom Sense Academy
 |  |  |
|---|
